About the job
Art for the road. This was the motto for this extraordinary project with street art legend FUTURA 2000. He built up graffiti and street art in New York during the early 80s and is commonly named as one of the few inventors. Our job was to document the 3 days of production in the BMW M Individual paint job halls combined with a glossier shoot in a separat location in Munich with the finished cars. The challenge here was to find the mix of documenting the process in every step, but to also get the feeling and capture the good artsy vibes that Futura aka. Lenny brought into the BMW workshop in Garching. This went well in the edit, combining the strong muscular cars with chilled out hip hop beats and happy faces. The video really stands for itself, as the car does.