BMW DRIVING LUXURY

We shot the clip in Šibenik (Croatia) during the still very hot summer days in September. The variety of camera techniques is quite large. As stylistic devices we used: Drone, timelapse, gimbal and telephoto lenses. The hero shots were taken in a car-to-car shot on a blocked road just after sunset around 6am. The goal for the film was to set a mood. No more, no less. But setting a mood for a luxury brand in a beautiful country is of course also a challenge, because every single frame needs to be high end, too.